Chapter 4: Selling Your Own Informational Product

A. Creating Your Product
Remember when most products used to be made in the USA? Now it seems most are made in Asia. Why? Because they copied USA products, made them cheaper and better. And that is exactly what you can do to create your own informational product. Notice the top 10 selling products in each Clickbank.com category. These things sell. So don’t re-invent the wheel. Make a similar site, make it look better, sound better, and price it lower. Writing better text than your competitor may sound daunting, but if you use the same strategies I presented in Chapter 1, it’s really a cinch. Basically, badmouth the rest in general, talk about how most are scams, then present your product. It’s the no sale... sale. Ho hum, I’m just a good guy trying to help people avoid scams, and oh by the way here is the only program I recommend...MINE! Just like I mentioned in Chapter One.

For the hook, you offer a 60 day money back guarantee, which is Clickbank’s standard refund policy. Most people are essentially good, and won’t ask for a refund if they like your product, unless they are one of those few bastards who buy things, benefit from them, and STILL demand a refund. And regardless, these kind of people are being filtered out by Clickbank because they keep record of people who have requested refunds from multiple Clickbank products in the past, and are now BANNING them from ever purchasing Clickbank products again.

An additional hook is to offer a few free gifts with purchase... gifts that don’t cost you a dime. You can find many free gifts listed with www.websponsors.com — Free DVD’s, Free Gift Cards, etc. See what your competitors offer, and do better. For giving away these free items, companies will pay you a commission. That is because you gave them a valid email address of someone they can advertise to in the future, and because they don’t actually give your customer a free gift card, dvd, etc. until they sign up for a free trial of another product. But that’s not your problem. Just make sure you explain that in your website’s disclaimer. You’ll get a few angry people, but the fact is, once someone has bought your product, very few will even bother trying to get a refund just because your free gift isn’t exactly” free

If you’re not comfortable giving away a”free” gift that requires someone to try a product or service, you can also opt to give away free travel coupons, also called travel incentives. Go to Google and type in “travel certificates and you will find a plethora of companies that offer these certificates for just a few dollars each. Most are 1 00% REAL, and are offered through services that represent hotels that hope the free visit will encourage travelers to return in the future at full price.

Bonus Tip - You can also offer people a 200% refund on the sale of your digital product, but make it conditional. Meaning, if they can show you that when used properly, your product does not work, you will give them a 200% refund. 99% of people won’t even take you up on this offer because it is far too complicated, and if your product is worth a shit, they won’t be able to prove it doesn’t work.

B. Building Your Website
If you have no idea how to build or maintain a website, I suggest going to:

1 Rich Jerk Websites - Rich Jerk customers are given the opportunity to have their own FREE “Affiliate Review” website created by my staff, that is already set up to make money. No HTML knowledge required! It will be an idiot proof way for you to make easy money.

2 XsitePro -The best website creation tool I’ve ever come across. For $197, it does everything for you, whether you want to create & sell your own product, sell affiliate products,or if you simply want to use my” Traffic Middleman”strategy. You don’t need to have ANY knowledge of HTML or codes whatsoever.

3 Plug in Profits - $49.95 gets you a dynamic affiliate website, created specifically for you with tutorials, user forums and 24 hour customer support. Click here to see the Plug-In Profit Site that earns me auto-pilot residual income 24/7/365.To get your own site setup just like mine, click here to order the Plug-In Profit Site service. Once your account is setup, click here to login and follow the Rich Jerk custom upgrade instructions so you can get a site like mine and start earning easy auto-pilot profits while you sleep just like me.

4 In order to put a website online, you will need to register a domain name. You’ll need to choose a name, make sure it is available, and have it hosted by a hosting company. To get a a FREE domain and a hosting account, go here.

C. Getting Affiliates to Promote Your Product
The next thing to do is get your affiliate program announced to the world with Affiliate-Announce (http://hits.affiliatetraction.com/cgi-bin/redir?pd_link=i1-a10262-o1644-c2363). Then, price your item a few dollars less than your competitors, and offer a 75% commission. That’s the maximum commission allowed by Clickbank, and you will attract more affiliates that way. Some companies entice me to join their affiliate program by offering me an additional $2 or $3 per sale, on top of the 75% commission through Clickbank. They pay these bonuses to me through Paypal at the end of the month. You can offer this type of bonus to your super affiliates as well. If they are capable of driving hundreds or even thousands of sales to your site every month, then offering them a paypal bonus per sale is a smart move to get/keep them promoting your site above all others. You may only end up making a few dollars per sale yourself, but if the volume is high, it’s well worth it. At the end of the month, simply tally the number of sales minus refunds from your super affiliates, and send them the paypal bonus.

You should have some banners created for your site, and put them on your affiliate page so your affiliates can use them to send people your way. I always use a cheap, simple service called www.bannerite.com
— Ask for Goncalo. He does quality banners for $30-$50 each, and won’t charge you until you’re completely happy with them.

Another way to find super affiliates to promote your website is to go to Google and type in the name of the product you “emulated” and see what websites come up that promote that product. Contact the webmasters and ask them to give your site a try. Be persistent, friendly and confident when you tell them they will earn more with your program. Just copy and paste the same email to each webmaster. Tell them your refund percentage is much lower, etc. You can even pay someone you know a few dollars to email people for you. That’s what I do. I’m too lazy to send emails!

D. Emails
Make sure your site collects visitor email addresses. I use Instant Attention (http://www.instantattention.com/?aid=1329) to collect, and follow up with auto responders from lntellicontact (http://www.intellicontact.com/). Their service also allows for scheduled follow-ups, announcements, etc. In my experience, their service is able to easily avoid spam filters. Many lesser programs can’t even get a message to people who DID opt in to receive your messages, because they can’t get past the spam filters.

C. Getting Affiliates to Promote Your Product
Just tell people to enter their email address for info on new scams that should be avoided at all costs, or something similar. It doesn’t really matter what you say, just get people to join. Most people will join your list, because everyone wants to avoid scams. Two days later they won’t even remember why they joined your mailing list. Then you can send emails to your list members with offers you recommend, so you can earn some affiliate commissions. Emailing to your own in-house list is a very profitable business in itself.

E. Legitimacy
Now, do another Google search for” website reviews to find websites that are currently reviewing other websites. They don’t advertise it, but you can pay some of them to write a favorable review article about your website & product. Don’t ask the big, reputable review companies.Talk to the ones that most people have never heard of.Then reference these good reviews on your homepage, as another validation that you are better than the rest. Just for having a privacy policy, you can get a TrustE logo on your site (go to www.truste.com) It’s just another way to show your visitors you are legit. There are many services like this, and I recommend getting as many seals, reviews, and awards as possible. Even if you have to pay for them.

F. Miscellaneous
One additional way to generate income for your product is to sell your ebook on eBay®. Using one of the widely available eBay® templates, and utilizing one of the eBay® seller tools such as Turbo Lister, you can re-list your e-book over and over automatically. Set up an autoresponder email address, so that when people order, they will instantly receive an email from you with a download for the e-book. Or, you can create a page on your website that has a download link, and tell Paypal to redirect people to it once they have paid. If you have a compelling sales letter on your homepage, using the strategies in Chapter One, you can duplicate that text into your eBay® listings.